The American Wool Council has provided fans of the all-natural fiber with a new way to Experience Wool through the creation of a YouTube page. The page currently hosts three videos produced by Brand Juice in the past year to market American wool to a wide variety of consumers.
The videos were shown on multiple occasions during the American Sheep Industry Association Annual Convention last month in New Orleans, and can now be shared from the YouTube page by producers looking to promote American wool and its many benefits.
In The Luxurious Fiber, a narrator explains that the “Fabric designers choose first to achieve pure elegance, absolute luxury and unmatched style” is American wool.
The High Performance Fiber is aimed at more demanding users and offers, “There’s one time-tested, expedition-proven material you can count on. One fabric for four seasons. Experience the confidence of American wool.”
Natural and Sustainable promotes what might be the fiber’s greatest trait. “What this miracle becomes is infinitely remarkable, versatile, beautiful and in the end, sustainable.”
If you haven’t seen them yet, check out the videos. Share them with your friends, family and clients, and help the American Wool Council in promoting this natural, renewable, sustainable fiber that is perfect for any occasion in any season.
Access the YouTube Channel: https://www.youtube.com/channel/UCFhONGmym_OM8ZWxPqw9Fag
Source: ASI Weekly February 8, 2019
Links Update February 1, 2024